If you have decided to purchase a banner, it is very important to place your new banner is a position that will do your company the most good. By selecting the proper location, you can ensure that your new purchase will perform up to expectations and that it will be able to function as intended.
The old slogan, “location, location, location,” applies to much more than just real estate. When you are placing a banner, this is the most critical factor. Here are some useful tips to help you find the best location for your banner.
- Make It Visible - Placing a banner on the side of your building or under an overhang can greatly reduce the ability of potential customers to see your banner. Make sure that your banner is located where it can be easily seen from the most directions and angles.
- Try It Out - Before you finalize your banner's position, try hanging it in several different spots. Then, place yourself in your customer's position. Is it visible from the road, sitting in a car? Can it be easily seen from across the street in multiple directions? You will need to find the one location that provides the most visibility. Take some time with this step to make sure that your final location is the right location.
- Remember the Elements - Weather can be detrimental to your new banner. If it is not secured properly, your banner may flap in the wind, making it unreadable to passing pedestrians and people in vehicles. Make sure that your banner is located somewhere that offers some protection from the elements. If this is impossible, make sure that the banner is well secured and that it will not flap in the wind, obscuring the text, or even worse causing it to tear.
- Get Feedback - Try to find a few impartial friends to "test-drive" your banner. Ask them to walk and/or drive by your location and get their input on what they think of the banner. Ideally, do not reveal what your banner says to these test-drivers. It is important to make sure that they are able to read the banner as they pass by.
You know what the banner says and your brain may automatically fill in places that may not be completely visible. By conducting this test, you can make sure that everyone will be able to read your banner, regardless of whether they are walking or driving by.
- Don't Be Afraid to Change - If your banner is not performing up to expectation, a move may be in order. Try a few different locations at first, to see which one provides the desired effect. Once you have narrowed down your options, you will be able to select the best location for your banner, based on actual customer reaction. This step should be carefully documented to provide you with the most useful data.
By following these steps, you will be able to get the most out of your banner, both in the actual life of the banner and the effectiveness in getting your message across to potential customers and clients.